Unfortunately the client took the work home one night and showed it to his daughter, she said it scared her, so they killed everything.
They still ended up producing a pretty cool campaign for Barq's, but more importantly Jeff had made a couple of new friends. Both Jeff Williams and his creative partner, copywriter Jeff Kling got the Clayton's working on designs for some tattoo's.
In 1997 they got the Clayton brothers involved in the Miller Genuine Draft campaign they were working on, shooting a few TV spots at one of their art openings.
All of Jeff's tattoos (except one) are based on paintings by the Clayton brothers. They were all done at the Purple Panther Tattoo studio on Sunset Blvd. in Los Angeles.
The one exception is the girl tattoo, which is a tribute to Jeff's friend Sierra.
Next time you talk to Jeff, you can get him to tell you what his mom thinks of all his tattoos.